School Marketing

School associations dedicate significant planning and resources to support educational excellence within their communities. Associations exist to serve their members, who are the top priority. Members rely on the association for support and resources, and associations rely on members for financial support. Ultimately, a thriving school association depends upon a

Showing appreciation to your school or educational institution’s supporters helps you build a thriving community of alumni and donors. Thank you letters are a staple for showing appreciation, but expressing gratitude in new and creative ways makes your school stand out, leading to more lasting donor bonds. Your donor recognition strategy should consider who

As a fraternity or sorority headquarters director, you understand that your alumni/ae are the foundation of your organization’s continued success. However, with as many generations of alumni/ae that have joined your community over the years, it can be difficult to effectively form deep, memorable relationships with them. Reinvigorate dormant relationships

Parents, teachers, students, and community members all rely on your school website to stay connected to your school. From submitting field trip forms to checking out class syllabi, your audience visits your website with a variety of different goals in mind. However, if it’s difficult for your audience to meet these objectives,

Your school relies on a steady flow of income to fund scholarships, extracurricular activities, and other miscellaneous expenses that enrich your students’ academic experience. One of the best ways to boost your revenue and engage your school’s community in fundraising is by hosting an auction. An auction is a high-energy,

Fundraising allows schools to offer enhanced learning opportunities beyond what traditional budgets can allow. But with so many other schools vying for donations, how do you stand out and garner the support you deserve? The answer lies in video. A well-crafted fundraising video has the power to engage, inspire, and rally

The higher ed space is competitive. Countless schools are vying for attention at any given time, whether they want to recruit new students, raise money for their institutions, or inform and engage current students, parents, and professors. Not to mention, the digital landscape has transformed the way you connect with your