Fundraising

For educational institutions, from K-12 private schools to massive university systems, matching gifts represent one of the most reliable yet under-tapped revenue streams available. However, as donor expectations shift toward one-click digital experiences and the corporate giving landscape continues to expand, the tools schools use to capture these gifts must evolve. In

For many PTAs, PTOs, and school administrators, the phrase “corporate sponsorship” conjures up images of high-stakes boardroom negotiations and slick pitch decks. We often look at the local stadium or a massive nonprofit gala and fall victim to prevalent corporate sponsor myths, like, “That’s for the big leagues. We’re just a

For many PTAs and educational development offices, the annual auction is the primary event that determines whether the school gets a new playground, an upgraded computer lab, or funding for essential extracurriculars. But here’s the reality: Ticket sales and bids alone rarely reach the full potential of your fundraising goals.

The traditional image of school fundraising is often one of exhausting effort for marginal returns. It involves selling wrapping paper, organizing bake sales, washing cars on Saturday mornings, or managing complex gala dinners that require months of PTA planning. While these events build community spirit, they are labor-intensive, unpredictable, and

Fundraising trends come and go. Today’s artificial intelligence (AI) and digital wallets overshadowed yesterday’s social media challenges and virtual events. But some tools prove themselves indispensable, no matter how the landscape shifts. Your constituent relationship management (CRM) system falls into that category. CharityEngine’s roundup of top CRMs explains the platform’s

For schools and universities, knowing where your alumni, donors, and supporters work can be a game-changer. Employer data opens the door to matching gifts, volunteer grant opportunities, and tailored corporate engagement strategies. But acquiring accurate employment information isn’t always easy, especially when relying on incomplete donation forms or outdated records.

Classic school fundraisers, like bake sales and car washes, have historically worked well for schools like yours looking to raise much-needed funds. But these days, it takes a lot more to make your fundraiser stand out and attract the support your school needs. With shifts in technology, communication, and donor

Between promotional campaigns, invitations to local events, business offerings, and the wide range of other emails your school’s families get on a daily basis, your community members are bombarded with requests for their attention and support. This means that schools looking to promote their fundraisers online need creative, outside-the-box strategies for getting

When your school announces an upcoming fundraiser, does it feel like you’re speaking to an empty room? Are you actually drumming up excitement, or are your messages fading into the background? One of the major challenges of reaching out to your entire school community is finding ways to capture their

When you think of your school community, what comes to mind? Is it the students who come to learn each day? The hard-working teachers who support them? Or perhaps parents and guardians who participate in your PTA and ensure their children have everything they need to succeed? These groups make

School and community sports teams alike often struggle to garner the funds they need to cover program costs. Even if your team seeks out grants or asks parents to pay fees, you may find yourself turning to fundraising to cover various costs. While fundraising campaigns do have benefits, like helping

It’s time for your school to plan its next fundraiser, and your team’s to-do list is beginning to grow. Between setting a budget and promoting your fundraising efforts, there’s a lot to get done in a short amount of time. Luckily, in today’s digital age, there are a variety of tools

When brainstorming fundraising ideas for your school, you’re probably looking for creative activities that delight students and inspire their parents to give. From food fundraisers to mini carnivals to auctions, you’ve tried all kinds of engaging fundraising events in the past. However, after a while, you’ll need to seek out new ideas

Showing appreciation to your school or educational institution’s supporters helps you build a thriving community of alumni and donors. Thank you letters are a staple for showing appreciation, but expressing gratitude in new and creative ways makes your school stand out, leading to more lasting donor bonds. Your donor recognition strategy should consider who